Pollution Reductions & Personal Actions
The National Resources
Defense Council and the Garrison
Institute released a new collaborative
study looking at the science of human behavior and applications for
reducing pollution contributing to global climate change. The report concludes that simple
personal actions may reduce U.S. emissions of greenhouse gases by 15% or about
1 in every 7 tons of emissions.
The main point of the study is that collective simple and
low cost actions by many individuals can make a difference. The activities included reductions in
junk mail, use of programmable thermostats, turning off appliances and lights
when they are not in use, and regularly substituting poultry for red meat in
family diets. The study found that
people would be more likely to take personal action if they knew that the
collective actions of many similar individuals would make a difference. A symposium where the results of the
study were presented worked to create potential programs that would allow
individuals to see the collective progress of cumulative individual action.
A 15% reduction in greenhouse gases is significant, though
probably only the first step to avoid the most serious potential effects of
climate change. I’m all for new
programs to encourage personal progress and take many small actions in my
personal life, but I don’t know how a non-profit funded social marketing
campaign can compete with the billions of dollars spent on advertising or break
through the constant input from email and Facebook. The best solution is still coherent and effective national
or international policy to set enforceable reductions or create appropriate
economics incentives for action.
While I wait for a policy solution, I’m going to keep going
with my personal actions. Join me
and we can move closer to that 15% pollution reduction.
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